Business DNA™ – Executive Decision System
AI That Thinks Inside Your Business
Design a Life & Business You Love
Most executives use AI for research, drafting, or summaries.
Very few use as a thought partner.
Business DNA™ is a private executive decision system that trains AI on the unique reality of your business — so it supports clarity, judgment, and leadership decisions with context, not generic advice.
This is not about doing more.
It’s about thinking better — from the inside out.
What Is Business DNA™?
Business DNA™ is an executive decision system built on three elements.
Your Business DNA
A structured framework that captures how your business truly works:
- business model and stage
- leadership role and decision authority
- revenue drivers and growth pressure
- team structure and operational realities
- constraints, risks, and non-negotiables
This becomes the foundation for everything that follows.
Your Executive AI Advisor
Using your Business DNA, you create a context-aware executive AI that:
- thinks inside your business
- retains continuity across decisions
- supports judgment, not just output
- flags misalignment, risk, and blind spots
You set this up once.
It becomes an ongoing thinking partner.
The Executive Decision Prompt Suite
You receive a curated set of executive prompts designed to replace high-friction leadership tasks, including:
- clarity and prioritization
- hiring and role design
- candidate evaluation
- operational bottleneck diagnosis
- high-stakes decision calibration
Every prompt runs through your Business DNA — ensuring relevance, consistency, and depth.
Who This Is For
Business DNA™ is for leaders who:
- carry real decision responsibility
- think strategically rather than reactively
- want clarity without oversimplification
- value judgment over tactics
It’s used by founders, executives, and advisors who want a stronger way to think — not another tool to manage.
No technical background required.
What Changes When AI Has Context
Clients often experience:
- faster clarity with less mental effort
- more confident decisions under pressure
- fewer missteps in hiring and operations
- reduced second-guessing and cognitive load
Not because they’re doing more —
but because they’re operating from a clearer foundation.
How Business DNA™ Can Be Used
As a Standalone Executive System
Many leaders use Business DNA™ independently as a private decision-support system during growth, transition, or complexity.
It is complete, self-guided, and designed for ongoing use.
As Part of Private Consulting
Some leaders choose to integrate Business DNA™ into a private consulting engagement, where insights are interpreted, applied, and refined through high-touch advisory work.
This is optional and separate from the system itself.
Investment
Business DNA™ — Executive Decision System
$1,497
Includes:
- the Business DNA™ framework
- executive AI clone creation
- the full executive decision prompt suite
- role-based calibration
- executive usage guidance
A one-time investment designed to compound over time.
Optional: Guided Executive Setup
Some leaders prefer a guided introduction to ensure their Business DNA™ and Executive AI are configured clearly and used effectively from the start.
Guided Executive Setup — $1,897
Includes everything above, plus:
- one private 60-minute session
- guided setup of your Business DNA™
- walkthrough of creating and using your Executive AI
- clarification on applying the system to real decisions
This session is focused on implementation and orientation — not ongoing consulting.
A Final Note
Business DNA™ is built on a simple premise:
Strong businesses are not built through urgency or optimization alone.
They’re built through clarity, integrity, and sound judgment.
AI should reinforce those qualities — not replace them.
“Acknowledging the good that you already have in your life is the foundation for all abundance.”